Umberger named Associate Vice President of Marketing and Communications

BLOOMSBURG–Jennifer Umberger has been named Bloomsburg University of Pennsylvania’s associate vice president for marketing and communications.

Umberger comes to Bloomsburg after serving as the director of university marketing at Kutztown University of Pennsylvania since February 2012. As director of university marketing, she oversaw all marketing efforts pertaining to enrollment as well as academic, athletic and presidential programming. She created a comprehensive marketing and advertising program for the university and led the institutional market research and brand development projects. She has received numerous Higher Ed Marketing advertising awards for her work as well as CUPRAP, ADDY and People’s Choice awards.

Prior to Kutztown, she worked as a senior marketing manager for Cassidy Turley (dba Cushman & Wakefield) for six years in the Minneapolis/St. Paul office where she was in charge of marketing, public relations, events, and was a senior leader on the team that supported the Cassidy Turley brand development. Umberger spent a decade in commercial real estate and worked in the furniture industry following her early career in higher education with Franklin (Ind.) College and Albion (Mich.) College.

She is a graduate of Albion (Mich.) College and received her MBA from Augsburg (Minn.) University. She and her husband, Stuart, reside in Ephrata.

Bloomsburg University is one of 14 universities in Pennsylvania’s State System of Higher Education. The university serves approximately 9,600 students, offering comprehensive programs of study in the colleges of Education, Business, Liberal Arts and Science and Technology.